<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Laurence John UK Seed Technology VC &#187; agile</title>
	<atom:link href="http://laurencejohn.com/tag/agile/feed/" rel="self" type="application/rss+xml" />
	<link>http://laurencejohn.com</link>
	<description>A Brit Different</description>
	<lastBuildDate>Sat, 15 Jan 2011 10:38:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>OODA LOOPS and Google #1</title>
		<link>http://laurencejohn.com/2009/02/16/ooda-loops-and-google/</link>
		<comments>http://laurencejohn.com/2009/02/16/ooda-loops-and-google/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 10:06:52 +0000</pubDate>
		<dc:creator>Laurence</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Library House]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[OODA]]></category>

		<guid isPermaLink="false">http://laurencejohn.com/2009/02/16/ooda-loops-and-google/</guid>
		<description><![CDATA[It seems appropriate to start this post from my iPhone as the subject is about agility. Chet Richards has written an excellent book called &#8220;certain to win&#8221; which delves in to military strategy and extracts a compelling argument for wining &#8230; <a href="http://laurencejohn.com/2009/02/16/ooda-loops-and-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It seems appropriate to start this post from my iPhone as the subject is about agility. Chet Richards has written an excellent book called <a href="http://www.amazon.com/Certain-Win-Chet-Richards/dp/1413453767" target="_blank">&#8220;certain to win&#8221;</a> which delves in to military strategy and extracts a compelling argument for wining being tied to agility. The core concept is that we should OBSERVE-ORIENTATE-DECIDE-ACT and we should do so fast and often. The book is dry but brilliant.</p>
<p>Now here&#8217;s the rub. I go to NYC Tech meet-up and see Jeff Jarvis promote his book <a href="http://www.buzzmachine.com/what-would-google-do/" target="_blank">&#8220;what would google do&#8221;</a> and blow me if it&#8217;s not the same. P93 &#8220;life&#8217;s a beta&#8221; is all about launching beta software and getting early feedback. You can&#8217;t afford to wait. Google VP Marissa Meyer &#8220;the key is fast iteration&#8221;.Forget the Microsoft &#8220;late but perfect product&#8221; launch.. v1.0, v2.0 etc etc there&#8217;s just no time.</p>
<p><strong>My OODA loop:</strong></p>
<p>I think that <strong>open networks</strong> where skills/knowledge/work are exchanged, <strong>open ideas</strong> where new ideas are formulated/propositions-fleshed-out/direction set/company formed, <strong>open teams</strong> where the optimal set of people is found/assembled/engaged and organised;  are all about get tied together to allow some very new and exciting company models &#8211; I want to be part of discussing and building these companies.</p>
<p><strong>Contrast/Comment:</strong></p>
<p>This is in stark contrast to <a href="http://discussionleader.hbsp.com/haque/2008/04/strategy_and_the_macro_crisis.html" target="_blank">Economist Umair Haque (HBR blog)</a> who frighteningly realised that markets are shifting from inefficient/control/centralisation to efficient/open/de-centralised markets&#8230; &#8220;Competitive advantage (the thing we all learned about in business school) is fundementally about making markets work less efficiently.&#8221; &#8220;One catastrophically effective way to do this is to hide and obscure information &#8211; to gain bargaining power.&#8221;</p>
<p>We all see it! We all do it! Who isn&#8217;t challenged by the idea of open.</p>
<p>Perhaps for my industry (tech VC), that&#8217;s what Library house was trying to do for Venture Capital in Cambridge (at least in the early days). But what would the real Open VC model look like? p81 &#8211; &#8220;What business are you really in?&#8221; is becoming a really interesting question for all of us.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Flaurencejohn.com%2F2009%2F02%2F16%2Fooda-loops-and-google%2F&amp;title=OODA%20LOOPS%20and%20Google%20%231" id="wpa2a_2"><img src="http://laurencejohn.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
			<wfw:commentRss>http://laurencejohn.com/2009/02/16/ooda-loops-and-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

